Nutrili Brandio Atchwanegiadau by Cansu Dagbagli Ferreira

Nutrili Brandio Atchwanegiadau by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2023

Nutrili Brandio Atchwanegiadau

by Cansu Dagbagli Ferreira

Client: Nutrili

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Colors

The Design

About Nutrili Brandio Atchwanegiadau

Atchwanegiadau blasus, buddion diymwad. Mae Nutrili yn ymwneud â dod ag atchwanegiadau naturiol a chynaliadwy o ansawdd uchel. Comisiynwyd Cansu Dagbagli Ferreira i greu hunaniaeth brand gweledol a dyluniadau pecynnu. Mae'r hunaniaeth weledol yn ymgorffori ysbryd ieuenctid a modern y brand, gyda'i ddull beiddgar. Yn gyffredinol, mae’n adlewyrchiad o hunaniaeth a gwerthoedd y brand. Mae'r dyluniad pecynnu nid yn unig yn ddeniadol ond hefyd wedi'i grefftio'n feddylgar i apelio at y gynulleidfa darged. Mae’r defnydd o liwiau bywiog a theipograffeg fawr yn cyfleu ffocws y brand ar gynhwysion pur a glân.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Nutrili Brandio Atchwanegiadau yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Nutrili Brandio Atchwanegiadau fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Nutrili Brandio Atchwanegiadau am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu