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The Stroke Mwg Coffi Teipograffig by Yiannis Ghikas

The Stroke Mwg Coffi Teipograffig by Yiannis Ghikas is a highly esteemed winner of the very prestigious 2023 Gwobr Efydd A' Design Award in Offer Cegin Competition Category.


EfyddOffer Cegin· 2023

The Stroke Mwg Coffi Teipograffig

by Yiannis Ghikas

Client: Letteres

Gwobr Efydd A' Design Award Winner in Offer Cegin Category

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Verified Award Winner

Verify Award Status for #147815

Colors

The Design

About The Stroke Mwg Coffi Teipograffig

Wedi'i saernïo o borslen gwyn cain ac wedi'i ddylunio o dan yr egwyddor cymhareb euraidd, mae'r mwg typo yn datgelu symbol teipograffaidd o bwysigrwydd nefol gyda phob sipian a gymerwch. Mae'r mwg hwn yn rhan o gyfres o wrthrychau addurnol a swyddogaethol sy'n ymgorffori arferion hynod artistig gyda manylion cynnil ond gwahanol ac awgrym o'r math. Wedi’i osod yn ffurfdeip Centro Parachute Typefoundry, mae’r mwg typo hwn yn darparu ysbryd dwfn a llawn enaid gyda chymysgedd eclectig o fath, dyluniad diwydiannol ac arbrofi hir. Teyrnged i angen cyffredinol y ddynoliaeth am gysylltedd, undod a heddwch.

The Recognition

About the Gwobr Efydd A' Design Award

Mae The Stroke Mwg Coffi Teipograffig yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i The Stroke Mwg Coffi Teipograffig fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae The Stroke Mwg Coffi Teipograffig yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is an extra fine porcelain product designed under the golden ratio principle to provide aesthetics and functionality that adhere to strict mathematical laws as well as a hands-on balanced experience.
From the proportions of nautilus shells through tree leaves, pine cone seeds or sunflower spirals to the work of trailblazing artists like Le Corbusier and Salvador Dali, the golden ratio conquered the world of aesthetics as a proportion by default pleasing to the eye.
This mug is a typographic object of desire and one that introduces its owner to a symbol of celestial importance across the passage of time, implementing a unique stroke that terminates with a sharp slit into the porcelain.
Dimensions & Packaging
Capacity:325 ml
Packaging: H:12 x W:8 x D:8 (cm)
Packaged weight: 350 g
Weight: 210 g
Dimensions: H 10.0cm (Diameter 8.0cm)

Suitable for use with hot/cold drinks. Microwave safe. Dishwasher safe.
Tags
mug, typography, type, porcelain, golden ratio, at symbol, typographic
Production Technology
Made with extra fine white porcelain. Matte on the outside, glossy on the inside. Letteres (the brand name of these products) signature logo silkscreen printed in silver on the inner side. This mug is delivered inside its own custom box, which is made out of recycled brown, white and black paper. The package includes a booklet with full description, historical references, production process and specifications.
Inspiration
The 'sine qua non’ of digital living thanks to e-mail addresses and social media handles, the at symbol has been proclaimed by Moma as “the defining symbol of the computer age”. This coffee mug provides a deep soulful spirit with an eclectic mix of type, industrial design, and long experimentation. An homage to humanity’s universal need for connectivity, unity, and peace, whilst blessed by the Golden Ratio principle.
Project Duration
Project duration: Two years
Location: Athens, Greece
Operation Flow
Charmingly moulded at the bottom of this premier product, The at symbol offers an excellent excuse to kickstart discussion, a means to address one another with the mug at hand as you lift it up and slowly sip your drink. What are you looking at?
Team Members
Designer: Yiannis Ghikas
Creative Director: Panos Vassiliou
Image Credits
Images and Video by: Math Studio

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