Luckin 2.0 Pecynnu Coffi Diferu by Tiger Pan

Luckin 2.0 Pecynnu Coffi Diferu by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2023

Luckin 2.0 Pecynnu Coffi Diferu

by Tiger Pan

Client: Lucky Coffee Technology (China) Co., Ltd.

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #148015

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Colors

The Design

About Luckin 2.0 Pecynnu Coffi Diferu

Cyfres o becynnau coffi diferu yw Luckin 2.0 a grëwyd ar gyfer pum math o goffi. Mae pob bocs wedi'i ddarlunio â tharddiad ei ffa, gan gynnwys Affrica a Yunnan yn Tsieina. Mae planhigion ac anifeiliaid lleol wedi'u darlunio i awgrymu golygfa naturiol. Mae pum cynllun lliw llachar yn gwahaniaethu rhwng y mathau ac yn helpu'r bocsys i sefyll allan ar y silff arddangos. Mae'r cynllun yn uniongyrchol ac yn syml, gyda gwybodaeth glir am y cynnyrch yn hytrach na sloganau hir. Cynhyrchir y bocsys gydag argraffu pedwar lliw, stampio poeth du matt a label arian matt.

The Recognition

About the Gwobr Arian A' Design Award

Mae Luckin 2.0 Pecynnu Coffi Diferu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Luckin 2.0 Pecynnu Coffi Diferu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Luckin 2.0 Pecynnu Coffi Diferu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Dimensions & Packaging: Width 75mm x length 110mm x height 125mm
Tags: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Production Technology: Four color printing. Logo hot stamping of matte black. Matte silver label.
Design Challenge: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Research: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspiration: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen.
Operation Flow: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patents: Copyrights belongs to Tiger Pan
Team Members: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Image Credits: Tiger Pan