Plant Professor Pecynnu Bwyd by Hangzhou Chancemate Tech Corp.

Plant Professor Pecynnu Bwyd by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2023

Plant Professor Pecynnu Bwyd

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Plant Professor Pecynnu Bwyd

Mae Plant Professor yn gyfres becynnu ar gyfer brand bwyd sy'n seiliedig ar blanhigion wedi'i anelu at ddefnyddwyr trefol ifanc yn Tsieina. Mae'r ystod yn cwmpasu dwmplins ysgafn, jeli a choffi. Mae arddull weledol wastad yn uno'r gyfres ac yn cyfuno gwybodaeth am gynhwysion a chalorïau i mewn i un system adnabod. Mae patrymau ffigurol a graffeg abstract yn cael eu trefnu mewn dilyniant sy'n fwriadol lac i greu naws hamddenol. Mae labeli ar y blaen yn dangos y brand, y cynnyrch a chymhareb y cynhwysion. Mae'r bocsys cryno wedi'u gwneud o bapur ailgylchadwy gyda deunyddiau argraffu sy'n gyfeillgar i'r amgylchedd ac maent yn ffitio'n hwylus i mewn i fag.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Plant Professor Pecynnu Bwyd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Plant Professor Pecynnu Bwyd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Plant Professor Pecynnu Bwyd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie