Ride on the Right Track Ymgyrch Cyfryngau Cymdeithasol gan Tai Yuan Chiou and Chien Chun Feng

Mae Ride on the Right Track Ymgyrch Cyfryngau Cymdeithasol gan Tai Yuan Chiou and Chien Chun Feng yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Hysbysebu.

EfyddHysbysebu· 2023

Ride on the Right Track Ymgyrch Cyfryngau Cymdeithasol

gan Tai Yuan Chiou and Chien Chun Feng

Cleient: Momentum Bikes

Enillydd Gwobr Efydd A' Design Award yn y Categori Hysbysebu

33,814

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #149139

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Ride on the Right Track Ymgyrch Cyfryngau Cymdeithasol

Mae Ride on the Right Track yn ymgyrch cyfryngau cymdeithasol a grëwyd ar gyfer brand beiciau i hyrwyddo arferion dyddiol cynaliadwy. Mae'r ymgyrch yn defnyddio darluniau organig, palet lliwiau gwyrdd, delweddaeth wedi'i hysbrydoli gan blanhigion a negeseuon cyfeillgar i wneud cynaliadwyedd yn hygyrch. Mae'r cynnwys yn cynnwys ffeithiau difyr wedi'u hanffograffeg, sticeri stori ar gyfer Instagram a Facebook, digwyddiad ffrwd fyw a hidlydd cyfryngau cymdeithasol. Anogir dulliau trafnidiaeth wyrddach a ffermio trefol trwy gamau bach, syml. Y nod yw effaith gyfunol wedi'i hadeiladu o ddewisiadau bob dydd.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Ride on the Right Track Ymgyrch Cyfryngau Cymdeithasol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Ride on the Right Track Ymgyrch Cyfryngau Cymdeithasol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Ride on the Right Track Ymgyrch Cyfryngau Cymdeithasol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Dimensiynau a Phecynnu: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Tagiau: Social Media Campaign, Illustration Design, Eco-friendly, Green
Technoleg Cynhyrchu: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Her Dylunio: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Ymchwil: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Ysbrydoliaeth: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Hyd y Prosiect: The project started in April and ended in May 2022 in North America and Europe.
Llif Gweithrediad: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Patentau: Copyrights belong to Momentum Bike, 2023.
Aelodau'r Tîm: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Cydnabyddiaeth Delweddau: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak