Waaron Kuu's Dylunio Brandio gan Shawn Goh Chin Siang

Mae Waaron Kuu's Dylunio Brandio gan Shawn Goh Chin Siang yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2023

Waaron Kuu's Dylunio Brandio

gan Shawn Goh Chin Siang

Cleient: Hai Soon Leong Sdn.Bhd

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

13,130

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #149135

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Waaron Kuu's Dylunio Brandio

Mae Waaron Kuu yn fwyty sy'n cynrychioli chwe phrif ddiwylliant ethnig Malaysia. Er mwyn tynnu sylw at harddwch cyffredinol y brand, defnyddiodd y tîm borffor dwfn i bwysleisio pob cymeriad diwylliannol ac ychwanegu gemau ac offerynnau traddodiadol. Defnyddiwyd gwahanol elfennau lleol hefyd i addurno'r darluniau, wedi'u gosod mewn gwahanol gorneli o'r bwyty ac ar bowlenni a phecynnau. Mae'r dyluniad nid yn unig yn cyflwyno chwe diwylliant ethnig mawr Malaysia ond hefyd yn creu delwedd brand unigryw ar gyfer y bwyty.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Waaron Kuu's Dylunio Brandio yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Waaron Kuu's Dylunio Brandio fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Waaron Kuu's Dylunio Brandio yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Dimensiynau a Phecynnu: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Tagiau: Malaysia, Malaysia Food, Branding Design
Technoleg Cynhyrchu: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Her Dylunio: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Ymchwil: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Ysbrydoliaeth: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Hyd y Prosiect: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Llif Gweithrediad: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Patentau: waaron kuns, 2023
Cydnabyddiaeth Delweddau: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.