Lay's More Belgian Really Impossible Pecynnu Bwyd by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.
ArianPecynnu· 2023
Lay's More Belgian Really Impossible Pecynnu Bwyd
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Gwobr Arian A' Design Award Winner in Pecynnu Category
Verified Award Winner
Verify Award Status for #149717The Design
About Lay's More Belgian Really Impossible Pecynnu Bwyd
Mae Lay's More Belgian Really Impossible yn ddyluniad pecynnu rhifyn cyfyngedig ar gyfer creision tatws a werthir yng Ngwlad Belg. Mae'r pecynnu yn cyflwyno dau flas lleol newydd a ddatblygwyd gyda Brussels Ketjep. Gwahoddwyd defnyddwyr o Wlad Belg i gyflwyno cysyniadau dylunio â chymeriad lleol cryf, a chafodd y ddau gysyniad a dderbyniodd y nifer fwyaf o bleidleisiau eu cynnwys a'u cydnabod ar y pecynnau. Mae'r dull hwn yn ymateb i farchnad fyrbrydau lle mae brandiau lleol yn cynnig blasau a honiadau perthnasol. Nod y dyluniad yw cadw prynwyr presennol brand Lay's a denu rhai newydd.
The Recognition
About the Gwobr Arian A' Design Award
Mae Lay's More Belgian Really Impossible Pecynnu Bwyd yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Lay's More Belgian Really Impossible Pecynnu Bwyd fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Lay's More Belgian Really Impossible Pecynnu Bwyd yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Inspiration
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
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