Haearn Argraffiad Cyfyngedig · 2023
Pepsi Black x Digital Shanghai FW Pecynnu Diodydd
by PepsiCo Design and Innovation
- Gwobr Haearn A' Design Award 2023 in Argraffiad Cyfyngedig
- Estimated Number of Design Views: 34,459
- Verification code F2433911CD · Verify this award
Colors
About Pepsi Black x Digital Shanghai FW Pecynnu Diodydd
Mae Pepsi Black x Digital Shanghai FW yn becynnu diodydd rhifyn cyfyngedig a grëwyd ar gyfer Wythnos Ffasiwn Shanghai. Mae'r pecynnu yn adlewyrchu thema'r digwyddiad, Originate New Nature. Mae cylch lliwgar yn amgylchynu logo Pepsi, a mae'r graffig wedi'i ymestyn i un cyfeiriad i awgrymu estyniad amser a gofod. Mae blociau lliw dadadeiledig mewn pinc a gwyrdd wedi'u gosod yn erbyn cefndir du i greu golwg feiddgar, aml-haenog. Mae graffigau ymestynedig sy'n gorgyffwrdd yn creu effaith glitch ddigidol sy'n mynegi cyfuniad y rhithwir a'r real.
About the Gwobr Haearn A' Design Award
Mae Pepsi Black x Digital Shanghai FW Pecynnu Diodydd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Pepsi Black x Digital Shanghai FW Pecynnu Diodydd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Pepsi Black x Digital Shanghai FW Pecynnu Diodydd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.
Press Kit
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
