Zhenjiu Zhencang Chinese Baijiu Pecynnu Gwirodydd by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2023

Zhenjiu Zhencang Chinese Baijiu Pecynnu Gwirodydd

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #149755

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Pecynnu Gwirodydd

Set pecynnu ac arddangos ar gyfer gwirod baijiu Tsieineaidd yw Zhenjiu Zhencang. Mae'r poteli'n gorffwys ar hambwrdd ar ffurf cragen berlog, ffurf a ysbrydolwyd gan y paentiad The Birth of Venus. Mae'r siâp cyffredinol yn dwyn i gof gwch hwylio yn symud dros donnau. Mae sylfaen grisial wedi'i cherfio â bragdy hynafol ac wedi'i goleuo gan olau LED sy'n cyfeirio at hanes hir y cynhyrchydd. Cyfunir metel, pren, PMMA a phlastig i greu gwrthrych casgladwy. Mae thema'r berl yn adlewyrchu syniad y brand o urddas a gwerthfawredd, gan fod bragu a ffurfio perlau ill dau yn brosesau araf.

The Recognition

About the Gwobr Arian A' Design Award

Mae Zhenjiu Zhencang Chinese Baijiu Pecynnu Gwirodydd yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Zhenjiu Zhencang Chinese Baijiu Pecynnu Gwirodydd fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Zhenjiu Zhencang Chinese Baijiu Pecynnu Gwirodydd yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release