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Vegan Style Dylunio Pecynnu by Veronica Vicente Ruiz

Vegan Style Dylunio Pecynnu by Veronica Vicente Ruiz is a highly esteemed winner of the very prestigious 2023 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.


HaearnPecynnu· 2023

Vegan Style Dylunio Pecynnu

by Veronica Vicente Ruiz

Client: Veralidad Studio

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #150382

Colors

The Design

About Vegan Style Dylunio Pecynnu

Dyluniad pecynnu ar gyfer yr ystod gyfan o gynhyrchion ar gyfer cwmni bach sy'n cynhyrchu eplesau cashiw a chawsiau fegan. Wedi'u gwneud â llaw o blanhigion gyda chynhwysion naturiol 100% fegan. Mae'r brand yn hyrwyddo'r ffordd o fyw fegan trwy ddileu gweithredoedd ecsbloetio neu ddioddefaint anifeiliaid, yn ogystal â lleihau ei effaith ar yr amgylchedd. Roedd ailgynllunio a brandio ei becynnu yn seiliedig ar y safleoedd brand hyn, i bwysleisio gwerthoedd a moeseg y brand. Gellir gweld y safleoedd hyn hefyd yn y deunydd a ddefnyddir ar gyfer y deunydd pacio newydd, deunydd wedi'i ailgylchu.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Vegan Style Dylunio Pecynnu yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Vegan Style Dylunio Pecynnu fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Vegan Style Dylunio Pecynnu am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade plant-based with 100% vegan natural ingredients. Promoting the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment.
Dimensions & Packaging
100 mm x 100 mm x 45 mm
Tags
packaging plant based, packaging vegan, design packaging sustentable
Production Technology
The packaging is made with ecological cardboard, whose raw materials are reused paper and cardboard fibers and with eco inks.
Design Challenge
The challenge was to create in the packaging and in the brand a transformation of its image that the client had to show their values and ethics within the company. Show the world the values of the brand more clearly.
Inspiration
The main premise for the redesign of the brand image and the redesign of the packaging was to provide the brand with vegan values, respect for the environment, plant-based food, and encourage non-exploitation and animal abuse.
Project Duration
Project start August 2021, project completion May 2022, Cantabria, Spain
Patents
Serra Vegana National brand M4160284(6) pending
Image Credits
Ilustrator: Verónica Vicente
Mockups: Verónica Vicente

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