Dog Yep Pecynnu Byrbrydau Anifeiliaid Anwes by Rodrigo Chiaparini

Dog Yep Pecynnu Byrbrydau Anifeiliaid Anwes by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2023

Dog Yep Pecynnu Byrbrydau Anifeiliaid Anwes

by Rodrigo Chiaparini

Client: Chiapa Design

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Pecynnu Byrbrydau Anifeiliaid Anwes

Mae Dog Yep yn gysyniad pecynnu ar gyfer llinell o fyrbrydau swyddogaethol i gŵn. Mae prif elfen y logo yn cyfeirio at y syniad y dylai cŵn chwarae ac aros yn actif, ac mae hefyd yn ailadrodd siâp y byrbryd ei hun. Mae cymeriadau darluniadol a phalet lliwiau llachar yn creu golwg chwareus ac yn gwneud i'r llinell gynnyrch fod yn hawdd i'w sylwi ar silffoedd ac mewn siopau ar-lein. Cyflwynir y byrbrydau mewn fformatau can a ddewiswyd i gyd-fynd â'r segment. Y bwriad y tu ôl i Dog Yep yw annog chwarae a gweithgarwch trwy fwydo iach.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Dog Yep Pecynnu Byrbrydau Anifeiliaid Anwes yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Dog Yep Pecynnu Byrbrydau Anifeiliaid Anwes fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Dog Yep Pecynnu Byrbrydau Anifeiliaid Anwes yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin