Japanese Sake Dylunio Pecynnu by Shinji Yaoita

Japanese Sake Dylunio Pecynnu by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2023

Japanese Sake Dylunio Pecynnu

by Shinji Yaoita

Client: Hasegawa Brewery Co.

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Dylunio Pecynnu

Mae hwn yn ddyluniad mwyn arbennig a grëwyd i goffáu 180 mlynedd ers Bragdy Sake Hasegawa. Trosglwyddwyd 180 mlynedd o chwaeth a sgiliau traddodiadol drwy'r cenedlaethau, a defnyddiwyd y fodrwy goeden fel y prif weledol i fynegi hanes a'r dyfodol. Ysbrydolwyd lliwiau'r blwch allanol cyfan gan beintio inc i fynegi traddodiad a moethusrwydd. Mae'r logo coffaol wedi'i argraffu mewn aur i gyd-fynd ag arfbais deuluol y bragdy. Mae'r botel y tu mewn yn ddelwedd ddu gyferbyniol. Mae garwedd y botel yn mynegi pwysau traddodiad a thechnoleg.

The Recognition

About the Gwobr Arian A' Design Award

Mae Japanese Sake Dylunio Pecynnu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Japanese Sake Dylunio Pecynnu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Japanese Sake Dylunio Pecynnu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.