Jotape 3D Duo Delwedd Celf Allweddol by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Graffeg Cyfrifiadurol Competition Category.
ArianGraffeg Cyfrifiadurol· 2023
Jotape 3D Duo Delwedd Celf Allweddol
Client: Morgan Studio
Gwobr Arian A' Design Award Winner in Graffeg Cyfrifiadurol Category
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- Verified Award Winner
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The Design
About Jotape 3D Duo Delwedd Celf Allweddol
Y syniad oedd creu delwedd sy'n dod â holl nodweddion y cynnyrch trwy elfennau gweledol fel y clustog a'r ewyn. Gan roi'r teimlad o feddalwch yr oedd ei angen ar y cynnyrch. Yr ysbrydoliaeth oedd defnyddiau cyffredin y dydd. Mae'r elfennau arnofiol yn dod â'r teimlad o feddalwch ac ysgafnder trwy'r siapiau meddal a chrwn. Er ei fod yn gynrychiolaeth syml, meddyliwyd am y canlyniad am rywbeth gwahanol i'r arfer. Yr her fwyaf oedd trwy ychydig o elfennau a gweadedd y teimlad oedd ei angen ar y cynnyrch.
The Recognition
About the Gwobr Arian A' Design Award
Mae Jotape 3D Duo Delwedd Celf Allweddol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Jotape 3D Duo Delwedd Celf Allweddol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Jotape 3D Duo Delwedd Celf Allweddol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
- Dimensions & Packaging
- 5000 x 5000px 300dpi
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
- Project Duration
- 2 months, Franca, Brazil
- Team Members
- Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan
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