Nunn Bush Animeiddiad Cynnyrch 3D by Mateus Morgan

Nunn Bush Animeiddiad Cynnyrch 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Ffilm Competition Category.

ArianFfilm· 2023

Nunn Bush Animeiddiad Cynnyrch 3D

by Mateus Morgan

Client: Morgan Studio

Gwobr Arian A' Design Award Winner in Ffilm Category

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Verified Award Winner
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Colors

The Design

About Nunn Bush Animeiddiad Cynnyrch 3D

Gwnaethpwyd y prosiect i ddangos holl nodweddion y cynnyrch mewn ffordd hwyliog trwy fod yn addysgiadol ond heb fod yn flin. Y pwrpas oedd dangos adeiladwaith yr esgid. Daeth yr ysbrydoliaeth trwy’r ymchwil am elfennau a allai gynrychioli’r cynnyrch, fel natur gyda’r holl liwiau a naws. Modelwyd yr esgid gan ddefnyddio ffotograffau fel cyfeirnod a thechnegau modelu 3D arwyneb caled. Ar gyfer modelu, defnyddiodd dylunwyr y meddalwedd C4D. Gwnaed yr holl weadau gan ddefnyddio gwead lledr a rhai brwsys photoshop. Defnyddiwyd Vray ar gyfer rendro a Houdini ar gyfer Efelychiadau.

The Recognition

About the Gwobr Arian A' Design Award

Mae Nunn Bush Animeiddiad Cynnyrch 3D yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Nunn Bush Animeiddiad Cynnyrch 3D fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Nunn Bush Animeiddiad Cynnyrch 3D yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Tags: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Project Duration: 2 months
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca