Una Luna Collection Pecynnu Melysion by Olha Takhtarova

Una Luna Collection Pecynnu Melysion by Olha Takhtarova is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2023

Una Luna Collection Pecynnu Melysion

by Olha Takhtarova

Client: Sot B&d

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Una Luna Collection Pecynnu Melysion

Mae Una Luna yn ddyluniad pecynnu ar gyfer casgliad o siocledi wedi'u llenwi â gwirodydd. Mae pob melysyn wedi'i drwytho â chymysgedd o wirodydd, wedi'i orchuddio â chasin siwgr tenau a'i drochi mewn siocled tywyll Eidalaidd. Mae'r pecynnu yn osgoi delweddau o gynhwysion. Yn hytrach, mynegir pob blas trwy strociau brwsh haniaethol a lliwiau. Argraffir y blwch mewn lliw llawn ar gardbord, gyda boglynnu ffoil aur a farnais dethol dros y darluniau. Mae cefndir du yn fframio'r strociau llachar ac yn uno'r casgliad mewn un llinell.

The Recognition

About the Gwobr Arian A' Design Award

Mae Una Luna Collection Pecynnu Melysion yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Una Luna Collection Pecynnu Melysion fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Una Luna Collection Pecynnu Melysion yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Una Luna’s latest collection of chocolates is truly something special. Each piece of heavenly confection is infused with a unique liqueur blend, carefully encased in a thin sugar casing, and then dipped in Italian dark chocolate. With flavors ranging from horseradish tincture and honey to raspberry, orange, and cranberry, this collection offers something to tantalize every taste bud.
Dimensions & Packaging: The package consists of a shell and a base bottom.
Shell size 227mm x 83mm
Bottom base size 226mm x 82mm
Tags: Chocolate collection, Chocolate, Chocolate packaging, Alcohol, Liquor candy
Production Technology: Production technology for packaging liquor candies Una Luna, includes full-color printing on cardboard with the addition of embossing gold foil and the use of selective varnish, in those areas where the illustration is located
Design Challenge: The new bright design bypasses design conventions and artistically expresses the essence of each flavor of Una Luna chocolate candies.
Research: The designer departed from the customary practice of conveying taste through the image of ingredients on the package. The designer decided to convey not the taste as such, but the energy behind each flavor. For example, in Khrenovukha, the taste of horseradish tincture with honey and lemon was conveyed in a swirl of green-blue-yellow strokes. Malynıvka, a tincture on raspberries, bloomed with bright pink strokes. Tsytrynıvka tincture on oranges – bursting with bright hot oranges. Jyravlynıvka tincture on cranberries – scattered in a firework of blue-red splashes.
Inspiration: Alcoholic candies are most often made on the basis of liquor. This is a strong drink that is infused with fragrant herbs, seeds, and fruits and with the addition of essential oils.
Candies with alcohol have a subtle aroma and a spicy aftertaste.
The packaging design is inspired by the combination of new flavors and colors. Each flavor is abstractly represented in the form of unexpected strokes and brush strokes – a real work of art.
Project Duration: June 2022 - October 2022.
Ukraine
Operation Flow: The use of a black background, framing the elements with gold foil and selective varnish helps to visually highlight the bright touches and unite each flavor in a single line.
Image Credits: Illustration by Olha Takhtarova