Oat Milk Swyddogaeth Gynradd: Pecynnu Diodydd by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.
EfyddPecynnu· 2023
Oat Milk Swyddogaeth Gynradd: Pecynnu Diodydd
Client: Wallrus Design Studio
Gwobr Efydd A' Design Award Winner in Pecynnu Category
Verified Award Winner
Verify Award Status for #150948The Design
About Oat Milk Swyddogaeth Gynradd: Pecynnu Diodydd
Testun Llyfr: Mae Llaeth Ceirch yn ddyluniad pecynnu ar gyfer diod laeth blanhigol wedi'i wneud o geirch. Mae'r pecyn yn flwch carton aseptig sy'n mesur 85 mm o led, 85 mm o ddyfnder a 230 mm o uchder, ac fe gymhwysir y graffeg drwy argraffu flexograffig. Mae darluniau o bobl ifanc sydd ag arddulliau byw gwahanol yn ymddangos ar y pecyn i gyflwyno'r ddiod fel un newydd a maethlon. Dangosir arferion iach o ddydd i ddydd o fewn y delweddau mewn ffordd gynnil. Nod y dyluniad yw sefyll allan ar y silff ac i wahodd defnyddwyr nad ydynt eto'n gyfarwydd â blas llaeth ceirch i'w flasu.
The Recognition
About the Gwobr Efydd A' Design Award
Mae Oat Milk Swyddogaeth Gynradd: Pecynnu Diodydd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Oat Milk Swyddogaeth Gynradd: Pecynnu Diodydd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Oat Milk Swyddogaeth Gynradd: Pecynnu Diodydd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
- Dimensions & Packaging
- Width 85 mm x Depth 85 mm x Height 230 mm
- Tags
- Oat Milk, Tetrapak, Milk, Healthy
- Production Technology
- This product is flexo-printed on tetrapack aseptic box.
- Design Challenge
- The newness of the product and the lack of consumer awareness of the taste and uses of the product.
- Research
- Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
- Inspiration
- In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
- Project Duration
- The project started in January 2022 in Iran and finished in April 2022 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Copyright 2022 Wallrus Design Studio. All right reserved.
- Team Members
- Creative director: Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
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