Zao from Xinghua Village Pecynnu Gwirod by Chunyang Wang

Zao from Xinghua Village Pecynnu Gwirod by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2023

Zao from Xinghua Village Pecynnu Gwirod

by Chunyang Wang

Client: Qiangyuanzao

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zao from Xinghua Village Pecynnu Gwirod

Mae Zao o Bentref Xinghua yn ddyluniad pecynnu ar gyfer gwirod Tsieineaidd. Mae'r prif batrwm darluniadol yn dangos y broses o dyfu gwenith a'i droi'n wirod. Mae'r nod Tsieineaidd ar gyfer enw'r gyfres wedi'i gyfuno â llythrennau Gothig Ewropeaidd. Mae llinellau main a phatrymau addurniadol yn cysylltu traddodiad â dyluniad modern. Mae'r label yn defnyddio proses wasgu arian gyda llinellau mân, ac mae'r blwch yn defnyddio llinellau tywyll UV y gellir eu teimlo wrth eu cyffwrdd. Mae'r botel dryloyw yn dangos lliw clir y gwirod. Nod y dyluniad yw cyflwyno gwirod Tsieineaidd i bobl iau ac i bobl o ddiwylliannau gwahanol.

The Recognition

About the Gwobr Arian A' Design Award

Mae Zao from Xinghua Village Pecynnu Gwirod yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Zao from Xinghua Village Pecynnu Gwirod fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Zao from Xinghua Village Pecynnu Gwirod yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Tags: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Production Technology: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Design Challenge: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Research: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspiration: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Project Duration: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Operation Flow: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Team Members: Chunyang Wang