Waggner Coffee Swyddogaeth Sylfaenol: Pecynnu Coffi by Wallrus Design Studio

Waggner Coffee Swyddogaeth Sylfaenol: Pecynnu Coffi by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2023

Waggner Coffee Swyddogaeth Sylfaenol: Pecynnu Coffi

by Wallrus Design Studio

Client: Wallrus Design Studio

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Waggner Coffee Swyddogaeth Sylfaenol: Pecynnu Coffi

Testun Llyfr: Mae Waggner Coffee yn ddyluniad pecynnu ar gyfer brand coffi Almaenig. Mae'r cwdyn wedi'i addurno â hen ffenestri pren Almaenig, wedi'u lluniadu mewn arddull linol, gyda symbol y brand wedi'i osod yn y canol. Mae'r symbol yn dangos carw yn eistedd yn ei dŷ ac yn yfed coffi, gyda golau y tu ôl iddo, gan gyfeirio at bobl sy'n aros ar ddi-hun yn y nos ac yn yfed coffi. Argraffwyd y dyluniad gan ddefnyddio proses rotogravure ar gwdyn coffi metelaidd sy'n mesur 100 wrth 70 wrth 280 milimetr. Y nod yw sicrhau bod y brand yn hawdd ei adnabod ar silff siop brysur.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Waggner Coffee Swyddogaeth Sylfaenol: Pecynnu Coffi yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Waggner Coffee Swyddogaeth Sylfaenol: Pecynnu Coffi fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Waggner Coffee Swyddogaeth Sylfaenol: Pecynnu Coffi am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio