Neev Pecyn Hufen Iâ by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2024

Neev Pecyn Hufen Iâ

by Mohsen Koofiani

Client: Neev

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Neev Pecyn Hufen Iâ

Yn y dyluniad hwn, sydd wedi'i enwi â thechnegau cerddorol, ceisir cysoni'r darluniau ar y pecyn ag enw pob cynnyrch. Mae'r darluniadau wedi'u llunio mewn modd syml gyda thechneg hardd a lliwiau amrywiol yn ôl blas pob hufen iâ. Yn nyluniad y pecyn hwn, crëwyd rhyngweithiad rhwng cerddoriaeth a blasau hufen iâ. Pwrpas y pecyn hwn yw cyfuno'r teimladau gwahanol o wrando ar gerddoriaeth a bwyta hufen iâ. Felly efallai yr hoffech chi ei brofi a gwrando ar ddarn o gerddoriaeth gyda'r un thema wrth fwyta hufen iâ.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Neev Pecyn Hufen Iâ yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Neev Pecyn Hufen Iâ fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Neev Pecyn Hufen Iâ am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging: Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags: Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology: Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research: Behavioral examination, etc
Inspiration: The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration: The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow: The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits: Illustrator / Creator: Mohsen Koofiani