AS Women Empowerement Anrheg Gorfforaethol by Antonia Skaraki

AS Women Empowerement Anrheg Gorfforaethol by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Gwobr Haearn A' Design Award in Nwyddau Anrheg Competition Category.

HaearnNwyddau Anrheg· 2024

AS Women Empowerement Anrheg Gorfforaethol

by Antonia Skaraki

Client: As

Gwobr Haearn A' Design Award Winner in Nwyddau Anrheg Category

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Colors

The Design

About AS Women Empowerement Anrheg Gorfforaethol

Penderfynodd A|S ddylunio anrheg gorfforaethol flynyddol i wasanaethu fel datganiad a galwad i weithredu a ysbrydolwyd gan yr angen i rymuso menywod o unrhyw ethnigrwydd, crefydd, neu statws cymdeithasol. Roedd y poteli a lenwyd â Tsikoudia Cretaidd, diod draddodiadol Roegaidd, wedi'u siapio i symboleiddu menywod gwahanol, pob un gydag wyneb clai unigryw yn gorcyn, wedi'u hysbrydoli'n arddulliadol gan y ffigurynau Cycladig hynafol. Roeddent yn cyfleu themâu Rhyddid, Newid, Cydraddoldeb, Cyfiawnder, Addysg, Dewis, a Chryfder. Gosodwyd pob potel mewn blwch pwrpasol gyda chynrychioliadau graffig artistig a phoster wal.

The Recognition

About the Gwobr Haearn A' Design Award

Mae AS Women Empowerement Anrheg Gorfforaethol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i AS Women Empowerement Anrheg Gorfforaethol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir AS Women Empowerement Anrheg Gorfforaethol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi