Novus Organics ACV Dyluniad Pecynnu gan Shashwat Das and Ruchi Gada - Almond Branding

Mae Novus Organics ACV Dyluniad Pecynnu gan Shashwat Das and Ruchi Gada - Almond Branding yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2024

Novus Organics ACV Dyluniad Pecynnu

gan Shashwat Das and Ruchi Gada - Almond Branding

Cleient: Novus Organics

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #152622

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Novus Organics ACV Dyluniad Pecynnu

Nod Finegr Seidr Afal Novus Organics oedd sefydlu safon ansawdd dihafal yn marchnad India, gan ragori ar gystadleuwyr o ran crynodiad a phurdeb. Crëwyd y dyluniad pecynnu hwn i ategu ei unigrwydd, gan bwysleisio symlrwydd a choethder. Mae'r label glân, tryloyw yn arddangos harddwch naturiol y cynnyrch. Gan ddefnyddio arddull llunio llinell finimalaidd, mae'r dyluniad yn dal hanfod cynhwysion organig wedi'u dewis â llaw, sy'n cyd-fynd ag ymrwymiad i ragoriaeth a chynaliadwyedd. Mae'r pecynnu yn ddi-blastig ac yn ailgylchadwy, gan amlygu cyfrifoldeb amgylcheddol.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Novus Organics ACV Dyluniad Pecynnu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Novus Organics ACV Dyluniad Pecynnu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Novus Organics ACV Dyluniad Pecynnu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.

No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.

A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
Dimensiynau a Phecynnu: Limited Colour Palette

The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.
Tagiau: Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
Technoleg Cynhyrchu: Sustainable & Planet Friendly Packaging Design

At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.

The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
Her Dylunio: The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
Ymchwil: Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
Ysbrydoliaeth: Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.

The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.

The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.
Hyd y Prosiect: The Packaging Design started in 2022 and was executed and launched in 2023.
Llif Gweithrediad: Efficient Verbal Branding:

Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.

From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.

The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.
Aelodau'r Tîm: Ruchi Gada,

Shashwat Das
Cydnabyddiaeth Delweddau: Optional Image #4 Picture Credits Novus Organics