Smoothies Brandio Bwyd gan Andromachi Kakava

Mae Smoothies Brandio Bwyd gan Andromachi Kakava yn enillydd uchel ei barch o'r 2024 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2024

Smoothies Brandio Bwyd

gan Andromachi Kakava

Cleient: ABC Design Communication

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

14,308

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #152745

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Smoothies Brandio Bwyd

Mewn byd sy'n symud yn barhaus ac mae amser yn brin, mae smwddis Jean Paul Lab yn ymateb drwy feicio mewn pecynnau o chwech yn llawn hwyl a blasau gwych. Daw'r beicwyr yn symbol o ryddid. Ym mhob tymor maent yn symud yn feiddgar ac yn anghonfensiynol, gan ddarganfod ffyrdd sy'n llenwi eu bywydau â phleser, yn union fel y blas cudd yn y smwddis. Mae'n bryd gollwng gafael a theithio i fyd hudol blasau Jean Paul Lab gan ddilyn llwybrau pleser.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Smoothies Brandio Bwyd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Smoothies Brandio Bwyd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Smoothies Brandio Bwyd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Dimensiynau a Phecynnu: Label: Width 110mm x Height 160mm
Tagiau: smoothies, jean paul lab, vintage, packaging
Technoleg Cynhyrchu: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Her Dylunio: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Ymchwil: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Ysbrydoliaeth: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Hyd y Prosiect: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Llif Gweithrediad: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Aelodau'r Tîm: George Ziakas
Costas Lakis