Xijiu Liquor Pecynnu Diodydd Alcoholaidd by Yamin Zhu

Xijiu Liquor Pecynnu Diodydd Alcoholaidd by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2024

Xijiu Liquor Pecynnu Diodydd Alcoholaidd

by Yamin Zhu

Client: Forty-Nine Union Design Department

Gwobr Haearn A' Design Award Winner in Pecynnu Category

12,576

Verified Award Winner

Verify Award Status for #152860

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Pecynnu Diodydd Alcoholaidd

Mae'r botel sydd wedi'i dylunio'n gymhleth, wedi'i haddurno â'r cymeriad Tsieineaidd "Xi" o bedwar persbectif, yn symboleiddo hapusrwydd a llawenydd. Mae ei harlliw coch Tsieineaidd bywiog yn ei gwneud yn addas ar gyfer achlysuron dathlu. Mae'r cyfuniad cytûn o gap crwn a chorff sgwâr yn adlewyrchu athroniaeth Tsieineaidd hynafol. Pan gaiff y poteli eu paru, maent yn dwyn i gof symbol gwerthfawr hapusrwydd dwbl, sy'n cynrychioli arferion priodas traddodiadol. Nid yn unig mae'r dyluniad hwn yn anrhydeddu treftadaeth ddiwylliannol ond mae hefyd yn gwella profiad y defnyddiwr, gan ddarparu strwythur ergonomig unigryw ar gyfer trin di-drafferth.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Xijiu Liquor Pecynnu Diodydd Alcoholaidd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Xijiu Liquor Pecynnu Diodydd Alcoholaidd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Xijiu Liquor Pecynnu Diodydd Alcoholaidd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8