Eidon Avec Swyddogaeth Sylfaenol: Pecynnu Cwrw gan Lin Zhang and Chengbin Jiang

Mae Eidon Avec Swyddogaeth Sylfaenol: Pecynnu Cwrw gan Lin Zhang and Chengbin Jiang yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2024

Eidon Avec Swyddogaeth Sylfaenol: Pecynnu Cwrw

gan Lin Zhang and Chengbin Jiang

Cleient: China Qingdao Eidon Avec Beer Ltd.

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

11,126

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #153437

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Eidon Avec Swyddogaeth Sylfaenol: Pecynnu Cwrw

Testun Llyfr: Mae Eidon Avec yn set bocs anrheg a grëwyd ar gyfer cyfres flasu o bedwar cwrw crefft. Mae'r set yn dal pedwar potel alwminiwm, pob un yn 250 milimetr o uchder, y tu mewn i focs allanol sy'n mesur 420 milimetr o hyd, 270 milimetr o uchder a 130 milimetr o ddyfnder. Lluniwyd pedwar darlun gwreiddiol â llaw a'u rendro'n ddigidol, un ar gyfer pob cwrw. Mae'r gweithiau celf yn rhannu naratif chwedlonol wedi'i ysbrydoli gan chwedlau Ewropeaidd a chan grefft bragu. Mae'r fformat potel fawr yn rhoi lle i ddelweddaeth fywiog. Mae'r set hefyd yn addas ar gyfer rhoi anrhegion yn ystod gwyliau.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Eidon Avec Swyddogaeth Sylfaenol: Pecynnu Cwrw yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Eidon Avec Swyddogaeth Sylfaenol: Pecynnu Cwrw fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Eidon Avec Swyddogaeth Sylfaenol: Pecynnu Cwrw yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Dimensiynau a Phecynnu: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Tagiau: Craft beer design，China design，illustration design
Technoleg Cynhyrchu: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Her Dylunio: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Ymchwil: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Ysbrydoliaeth: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Hyd y Prosiect: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Aelodau'r Tîm: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng