Guyuelongshan Pecynnu Gwin Reis Tsieineaidd by Yuejun Chen

Guyuelongshan Pecynnu Gwin Reis Tsieineaidd by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2024

Guyuelongshan Pecynnu Gwin Reis Tsieineaidd

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Pecynnu Gwin Reis Tsieineaidd

Mae Guyuelongshan yn ddyluniad pecynnu ar gyfer gwin reis Tsieineaidd o Zhejiang, Tsieina. Caiff y gwin ei fragu gan ddefnyddio proses draddodiadol ac mae ganddo gynnwys alcohol isel, sy'n gwneud y ddiod yn addas ar gyfer defnydd dyddiol gan ddefnyddwyr iau. Mae'r pecynnu yn dilyn estheteg peintio tirluniau Tsieineaidd, ac mae ffurf y cynhwysydd yn awgrymu mynyddoedd, dŵr a machlud haul. Nod y dyluniad yw adnewyddu golwg plaen pecynnu gwin reis hŷn a chyflwyno diwylliant y Dwyrain mewn ffordd fodern. Mae'r pecyn yn mesur 340 mm o led, 130 mm o ddyfnder a 150 mm o uchder.

The Recognition

About the Gwobr Arian A' Design Award

Mae Guyuelongshan Pecynnu Gwin Reis Tsieineaidd yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Guyuelongshan Pecynnu Gwin Reis Tsieineaidd fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Guyuelongshan Pecynnu Gwin Reis Tsieineaidd yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.