Martial Essence In Brew Swyddogaeth Sylfaenol: Pecynnu Gwirodydd gan Zhejiang Sci-Tech University

Mae Martial Essence In Brew Swyddogaeth Sylfaenol: Pecynnu Gwirodydd gan Zhejiang Sci-Tech University yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2024

Martial Essence In Brew Swyddogaeth Sylfaenol: Pecynnu Gwirodydd

gan Zhejiang Sci-Tech University

Cleient: Zhejiang Sci-Tech University

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

12,462

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #154615

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Martial Essence In Brew Swyddogaeth Sylfaenol: Pecynnu Gwirodydd

Testun Llyfr: Mae Hanfod Ymladdol Mewn Bragu yn ddyluniad pecynnu ar gyfer Laojiuhan, gwirod distyll o Yongjia, Wenzhou. Mae'r dyluniad yn defnyddio Dwrn Deheuol Fenglin, celfyddyd ymladd leol, fel ei brif elfen weledol. Mae llinellau euraidd yn amlinellu chwe symudiad clasurol, a ysgrifennir enw'r cynnyrch mewn caligraffi trwm. Mae patrwm diferyn islaw'r nod olaf yn cyfeirio at y broses ddistyllu. Mae gan y botel orffeniad mat du a chap metel aur. Mae'r botel a'r cap wedi'u hysgythru ag addurniadau mynydd ac afon, sy'n ychwanegu cymeriad rhanbarthol a gafael gwrth-lithro. Mae'r botel yn dal 500 mililitr.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Martial Essence In Brew Swyddogaeth Sylfaenol: Pecynnu Gwirodydd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Martial Essence In Brew Swyddogaeth Sylfaenol: Pecynnu Gwirodydd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Martial Essence In Brew Swyddogaeth Sylfaenol: Pecynnu Gwirodydd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Dimensiynau a Phecynnu: Bottle: 500ml
Tagiau: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Technoleg Cynhyrchu: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Her Dylunio: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Ymchwil: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Ysbrydoliaeth: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Hyd y Prosiect: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Llif Gweithrediad: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Aelodau'r Tîm: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang