Mae The Drum of Heaven and Earth Deunydd Pacio Gwirodydd gan Hai Zhu yn enillydd uchel ei barch o'r 2024 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.
HaearnPecynnu· 2024
The Drum of Heaven and Earth Deunydd Pacio Gwirodydd
gan Hai Zhu
Cleient: Shanxi Fenyangwang Wine Industry Co., Ltd.
Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu
Enillydd Gwobr Wedi'i Wirio
Gwirio Statws Gwobr ar gyfer #154724Y Dyluniad
Am The Drum of Heaven and Earth Deunydd Pacio Gwirodydd
Mae Drwm y Nefoedd a'r Ddaear yn ddyluniad pacio jar ar gyfer 25 kg o wirod Baijiu Tsieineaidd. Mae'r ffurf yn debyg i hen ddrwm rhyfel, wedi'i ysbrydoli gan ddrymiau'r cadfridog o Oes Tang, Guo Ziyi. Ymunir dreigiau a Pixius wedi'u hemboso, anifeiliaid lwcus traddodiad Tsieineaidd, gan galigraffeg mewn relief tri dimensiwn y gellir ei deimlo â llaw. Mae goreuro ac emboso yn rhoi gwead cyfoethog i'r wyneb. Gellir defnyddio'r ffyn drwm ar y ddwy ochr fel cynwysyddion, fel y gellir rhannu'r gwirod. Mae'r pecynnu'n mesur 565 wrth 209 wrth 742 mm.
Y Gydnabyddiaeth
Am y Gwobr Haearn A' Design Award
Mae The Drum of Heaven and Earth Deunydd Pacio Gwirodydd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i The Drum of Heaven and Earth Deunydd Pacio Gwirodydd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir The Drum of Heaven and Earth Deunydd Pacio Gwirodydd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.
Y Tu Ôl i'r Dyluniad
Pecyn i'r Wasg
Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.
- Priodweddau Unigryw
- The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
- Dimensiynau a Phecynnu
- product dimensions, 565 mm x 209 mm x 742 mm
- Tagiau
- Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
- Technoleg Cynhyrchu
- Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
- Her Dylunio
- The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
- Ymchwil
- The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
- Ysbrydoliaeth
- Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
- Hyd y Prosiect
- This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
- Llif Gweithrediad
- The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
- Aelodau'r Tîm
- Hai Zhu
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