Yellow Crane Tower Pecynnu Dŵr gan Jin Zhang

Mae Yellow Crane Tower Pecynnu Dŵr gan Jin Zhang yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2024

Yellow Crane Tower Pecynnu Dŵr

gan Jin Zhang

Cleient: Wuhan Sanbu Brand Design

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

14,646

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #154744

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Yellow Crane Tower Pecynnu Dŵr

Dyma ddŵr ffynnon naturiol i'w yfed a gynhyrchir gan y Tŵr Garan Felyn. Mae'r dylunydd yn defnyddio'r dull o dynnu cymeriadau i dorri'r ffin rhwng testun a graffeg, gan integreiddio diwylliant 3500 mlynedd oed Wuhan i'r tri chymeriad o'r Tŵr Garan Felyn, gan gryfhau cyd-destun y brand a'r ddinas yn barhaus. Mae ysbrydoliaeth dyluniad cap y botel yn dod o'r anfarwol sy'n gyrru garan yng Nghwmwl Gwyn y Garan Felyn, gan gyfleu swyn anfarwol y Tŵr Garan Felyn.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Yellow Crane Tower Pecynnu Dŵr yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Yellow Crane Tower Pecynnu Dŵr fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Yellow Crane Tower Pecynnu Dŵr yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensiynau a Phecynnu: 225mmx60mmx60mm
Tagiau: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Technoleg Cynhyrchu: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Her Dylunio: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Ymchwil: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Ysbrydoliaeth: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Hyd y Prosiect: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Llif Gweithrediad: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.