Sheng Ming Yue Blwch Anrheg Cacen Lleuad gan Hu Wan, Li Jianpeng and Shi Xiaoxia

Mae Sheng Ming Yue Blwch Anrheg Cacen Lleuad gan Hu Wan, Li Jianpeng and Shi Xiaoxia yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2024

Sheng Ming Yue Blwch Anrheg Cacen Lleuad

gan Hu Wan, Li Jianpeng and Shi Xiaoxia

Cleient: Netease Yanxuan Trading Co. Ltd

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #154809

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Sheng Ming Yue Blwch Anrheg Cacen Lleuad

Yn ystod Gŵyl Canol yr Hydref, mae cacennau lleuad ar gyfer rhoi anrhegion a defnydd personol. Fodd bynnag, wrth i becynnu ddod yn fwyfwy moethus a gwastraffus, cynlluniodd y tîm yn ymwybodol flwch anrheg cacennau lleuad mwy cryno ac ecogyfeillgar. Mae Sheng Ming Yue yn darlunio lleuad ddisglair yn codi dros y môr, gan fynegi hiraeth pobl Tsieina am aduniad a phethau hardd, yn cynnal priodweddau rhoi anrhegion o ansawdd uchel tra'n ymgorffori ansawdd a dyfnder diwylliant traddodiadol Tsieina. Y nod yw cynnig ffordd o ansawdd uchel a fforddiadwy i ddathlu'r ŵyl tra'n hyrwyddo ffordd o fyw gynaliadwy.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Sheng Ming Yue Blwch Anrheg Cacen Lleuad yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Sheng Ming Yue Blwch Anrheg Cacen Lleuad fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Sheng Ming Yue Blwch Anrheg Cacen Lleuad yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Dimensiynau a Phecynnu: Width：200mm x Depth:110mm x Height：255mm
Tagiau: Oriental Aesthetics, Package Design
Technoleg Cynhyrchu: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Her Dylunio: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Ymchwil: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Ysbrydoliaeth: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Hyd y Prosiect: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Llif Gweithrediad: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Aelodau'r Tîm: Hu Wan
Li Jianpeng
Shi xiaoxia
Cydnabyddiaeth Delweddau: Creative Director Hu Wan
Designer Li Jianpeng