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Chavannes Pecyn Te by Yifu Pan

Chavannes Pecyn Te by Yifu Pan is a highly esteemed winner of the very prestigious 2025 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.


EfyddPecynnu· 2025

Chavannes Pecyn Te

by Yifu Pan

Client: Chavannes

Gwobr Efydd A' Design Award Winner in Pecynnu Category

12,580

Verified Award Winner

Verify Award Status for #155257

Colors

The Design

About Chavannes Pecyn Te

Mae Chavannes yn becyn te a grëwyd fel prosiect ar y cyd rhwng Chavannes Tea ac Amgueddfa Dunhuang yn Tsieina. Mae'r pecyn yn perthyn i gyfres saith rhan wedi'i hysbrydoli gan y Ffordd Sidan hynafol, ac mae'r rhifyn hwn yn cymryd Dunhuang yn Nhalaith Gansu fel y prif thema weledol. Cyfunir darluniadau o'r Apsaras Hedegog o furluniau Dunhuang â The Graig Wuyi i ddangos cyfarfyddiad diwylliant y Ffordd Sidan a diwylliant te. Gwneir y blwch anrheg o fwrdd llwyd a phapur arbennig gyda stampio poeth, print UV a phrint cerfwedd. Mae dau ddrôr sy'n wynebu ei gilydd yn dal tri blwch bach yr un, a phob blwch yn cynnwys un bag te.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Chavannes Pecyn Te yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Chavannes Pecyn Te fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Chavannes Pecyn Te yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
Dimensions & Packaging
250mm(W)*45mm(D)*180mm(h)
Tags
CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
Production Technology
The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
Design Challenge
n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
Research
The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea.
Inspiration
The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
Project Duration
2024/5
Operation Flow
The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
Team Members
Yifu Pan
Image Credits
Designer/Photo/video Yifu Pan

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