Mae Aquetha Pecynnu Sake gan Tacto Inc. yn enillydd uchel ei barch o'r 2024 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2024

Aquetha Pecynnu Sake

gan Tacto Inc.

Cleient: Tacto Inc

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

32,172

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #158293

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Aquetha Pecynnu Sake

Mae Aquetha yn ddyluniad pecynnu a brandio ar gyfer sake Japaneaidd aeddfed. Mae'r botel wedi'i gwneud â llaw gan artist gwydr ac wedi'i siapio gan rym disgyrchiant, sy'n rhoi crynder naturiol sy'n awgrymu treigl amser. Mae'r ffurf gron hefyd yn cefnogi aeddfedu llyfn ar ôl potelu. Cynhyrchir labeli tryloyw gydag argraffu llythyrwasg gwag i adlewyrchu cymeriad clir aeddfedu ar dymheredd iâ. Mae gan y blwch allanol syml bantiad rhwng y caead a'r corff i fynegi llinell amser yr aeddfedu. Mae'r dyluniad yn cyflwyno sake aeddfed fel gwaith celf yn hytrach na chynnyrch cyffredin.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Aquetha Pecynnu Sake yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Aquetha Pecynnu Sake fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Aquetha Pecynnu Sake yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Dimensiynau a Phecynnu: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Tagiau: Packaging, Product Design, Website
Technoleg Cynhyrchu: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Her Dylunio: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Ysbrydoliaeth: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Hyd y Prosiect: 2months, Tokyo, Japan
Llif Gweithrediad: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Aelodau'r Tîm: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Cydnabyddiaeth Delweddau: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima