Hangzhou Scenery Pecynnu Dŵr Mwynol by Peng Guozhi

Hangzhou Scenery Pecynnu Dŵr Mwynol by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2024

Hangzhou Scenery Pecynnu Dŵr Mwynol

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Pecynnu Dŵr Mwynol

Golygfa Hangzhou yw cyfres o becynnu dŵr mwynol sy'n seiliedig ar botel wydr. Mae'r botel yn mesur 60 mm o led, 60 mm o ddyfnder a 210 mm o daldra, ac yn dal 318 mililitr. Mae'r siâp main yn cynnal gafael cyfforddus. Defnyddir gwydr yn lle plastig, felly gellir ailddefnyddio'r botel a lleihau gwastraff. Cynhyrchir y labeli drwy argraffu trosglwyddo gwres ac maent yn gorchuddio ardal fawr o'r gwydr. Mae'r darluniau'n dangos tirnodau Hangzhou, Tsieina, gan gynnwys Llyn y Gorllewin, y Gamlas Fawr a Pharc Gwlypdir Cenedlaethol Xixi.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Hangzhou Scenery Pecynnu Dŵr Mwynol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Hangzhou Scenery Pecynnu Dŵr Mwynol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Hangzhou Scenery Pecynnu Dŵr Mwynol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi