Green Field Watchmen Pecynnu Reis gan Peng Guozhi

Mae Green Field Watchmen Pecynnu Reis gan Peng Guozhi yn enillydd uchel ei barch o'r 2024 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2024

Green Field Watchmen Pecynnu Reis

gan Peng Guozhi

Cleient: Peng Guozhi Strategic Packaging Studio

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

32,924

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #159138

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Green Field Watchmen Pecynnu Reis

Mae'r dyluniad pecynnu ar gyfer y gyfres hon o reis ecolegol hefyd wedi'i wreiddio mewn mewnwelediadau strategol dwfn. Gyda datblygiad cyflym economi Tsieina, mae defnyddwyr yn Tsieina yn blaenoriaethu diogelwch a blas wrth brynu reis. Wrth sylwi bod brandiau reis ecolegol yn pwysleisio diogelwch yn bennaf heb gydnabod gwerth mwy blasusrwydd, enwodd y tîm y brand yn Green Field Watchmen. Mae'r tîm yn pwysleisio'r cynnig gwerthu bod reis ecolegol yn fwy blasus, sy'n cael ei adlewyrchu yng nghreadigaeth y gyfres hon.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Green Field Watchmen Pecynnu Reis yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Green Field Watchmen Pecynnu Reis fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Green Field Watchmen Pecynnu Reis yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Dimensiynau a Phecynnu: Width 245mm xDepth 90mm x Height 340mm
Tagiau: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Technoleg Cynhyrchu: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Her Dylunio: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Ymchwil: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Ysbrydoliaeth: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Hyd y Prosiect: October 2023,launched in Hangzhou, China.
Llif Gweithrediad: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Aelodau'r Tîm: Peng GuoZhi