Notoginseng Pecynnu Meddyginiaethol by Zhaocheng He is a highly esteemed winner of the very prestigious 2024 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.
EfyddPecynnu· 2024
Notoginseng Pecynnu Meddyginiaethol
by Zhaocheng He
Client: Wen Guan Zhuang
Gwobr Efydd A' Design Award Winner in Pecynnu Category
Verified Award Winner
Verify Award Status for #159869The Design
About Notoginseng Pecynnu Meddyginiaethol
Mae Notoginseng Radix Et Rhizoma yn feddyginiaeth draddodiadol Tsieineaidd gydag effeithiau therapiwtig rhagorol. Mae cyfuniad y dotiau yn y pecynnu yn ffurfio siâp mynydd, sy'n adlewyrchu nid yn unig amgylchedd tyfu powdr Panax notoginseng ond hefyd yn mynegi ei ffurf bowdrog. Mae dyluniad y pecynnu hwn mewn du a glas yn torri ar y canfyddiad traddodiadol yn y diwydiant, gan wneud y pecynnu yn llawn ffasiwn ac ansawdd. Mae pecynnu'r blwch mewnol wedi'i drefnu a'i gyfuno i ffurfio paentiad tirwedd llawn cysyniad artistig Dwyreiniol.
The Recognition
About the Gwobr Efydd A' Design Award
Mae Notoginseng Pecynnu Meddyginiaethol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Notoginseng Pecynnu Meddyginiaethol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Notoginseng Pecynnu Meddyginiaethol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.
- Dimensions & Packaging
- 125mmX215mmX50mm
- Tags
- Health, medicine, fashion, artistic conception, powder
- Production Technology
- This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.
- Design Challenge
- Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.
- Research
- Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.
- Inspiration
- The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.
- Project Duration
- The project lasts 2 month
- Operation Flow
- This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.
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