Mae Kweichow Moutai Sanhua Flying Apsaras Pecynnu Baijiu gan Ying Song Brand Design Shenzhen Co., Ltd yn enillydd uchel ei barch o'r 2024 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2024

Kweichow Moutai Sanhua Flying Apsaras Pecynnu Baijiu

gan Ying Song Brand Design Shenzhen Co., Ltd

Cleient: Kweichow Moutai Co.,Ltd.

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

34,951

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #160697

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Kweichow Moutai Sanhua Flying Apsaras Pecynnu Baijiu

Mae Kweichow Moutai Sanhua Flying Apsaras yn ddyluniad pecynnu ar gyfer gwirod baijiu Tsieineaidd. Mae'r dyluniad yn defnyddio motiff yr Apsaras Hedegog o furluniau Dunhuang, elfen a geir hefyd yn nod masnach y brand. Mae'r ffigur wedi'i baentio â llaw yn arddull celf furluniau hynafol Tsieina ac wedi'i osod ar gefndir melyn llachar, lliw sy'n nodweddiadol o furluniau Dunhuang. Agorir y blwch o'r ochr dde, ac mae addurniadau dwy haen ar ffurf cymylau yn amgylchynu'r botel y tu mewn. Agorir y botel o'r cap metel ar y top. Mae'r blwch wedi'i wneud o bapur, a'r botel o serameg a metel.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Kweichow Moutai Sanhua Flying Apsaras Pecynnu Baijiu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Kweichow Moutai Sanhua Flying Apsaras Pecynnu Baijiu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Kweichow Moutai Sanhua Flying Apsaras Pecynnu Baijiu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Dimensiynau a Phecynnu: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Tagiau: Chinese Baijiu packaging, packaging design
Technoleg Cynhyrchu: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Her Dylunio: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Ymchwil: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Ysbrydoliaeth: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Hyd y Prosiect: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Llif Gweithrediad: The box is opened from the right side, and the bottle is opened from the top metal cap
Aelodau'r Tîm: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Cydnabyddiaeth Delweddau: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen