Jian Shan Jian Shui Gwirod wedi'i Becynnu gan Jing Chen

Mae Jian Shan Jian Shui Gwirod wedi'i Becynnu gan Jing Chen yn enillydd uchel ei barch o'r 2024 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2024

Jian Shan Jian Shui Gwirod wedi'i Becynnu

gan Jing Chen

Cleient: Jing Chen

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

153,304

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #160933

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Jian Shan Jian Shui Gwirod wedi'i Becynnu

Nid yw dyluniad pecynnu cyfoes bellach yn swyddogaeth syml o warchod nwyddau yn unig, mae'n fwy amlwg wrth drosglwyddo cysyniadau amddiffyn yr amgylchedd, gan wella gwerth cynhyrchion. Tynnodd y fforwm dylunio diweddar sylw at y ffaith, wrth wynebu heriau ecolegol, bod pecynnu gwyrdd yn dod yn duedd newydd yn raddol, ac mae deunyddiau bioddiraddadwy, dyluniad ailgylchu yn cael eu ffafrio. Yn ogystal, mae newydd-deb hefyd yn duedd yn y diwydiant, ac mae cysyniadau fel addasu personol yn effeithio'n raddol ar ffiniau pecynnu.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Jian Shan Jian Shui Gwirod wedi'i Becynnu yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Jian Shan Jian Shui Gwirod wedi'i Becynnu fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Jian Shan Jian Shui Gwirod wedi'i Becynnu yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Dimensiynau a Phecynnu: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Tagiau: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Technoleg Cynhyrchu: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Her Dylunio: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Ymchwil: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Ysbrydoliaeth: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Hyd y Prosiect: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Llif Gweithrediad: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.