Mahjong Lucky Coffee Swyddogaeth Sylfaenol: Pecynnu Coffi by Wenduan Su

Mahjong Lucky Coffee Swyddogaeth Sylfaenol: Pecynnu Coffi by Wenduan Su is a highly esteemed winner of the very prestigious 2025 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2025

Mahjong Lucky Coffee Swyddogaeth Sylfaenol: Pecynnu Coffi

by Wenduan Su

Client: Shenzhen Technology Unversity

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Swyddogaeth Sylfaenol: Pecynnu Coffi

Testun Llyfr: Mae Mahjong Lucky Coffee yn ddyluniad pecynnu coffi wedi'i ysbrydoli gan mahjong, gêm Tsieineaidd draddodiadol. Mae pob bag yn dal mis o goffi, sy'n gyfwerth â dwy law o deiliau mahjong. Trefnir un llaw fel llaw fuddugol. Cwblheir yr ail law gan y prynwr, gan fod pob dogn o goffi wedi'i luniadu fel teilsen ac mae'r patrwm yn parhau'n anhysbys nes agor y dogn. Mae lliwiau oren a choch trwm a llythrennu ieuengaidd yn apelio at ddefnyddwyr ifanc. Cynigir dau flas. Mae'r pecynnu'n trawsnewid arferiad dyddiol yn gêm.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Mahjong Lucky Coffee Swyddogaeth Sylfaenol: Pecynnu Coffi yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Mahjong Lucky Coffee Swyddogaeth Sylfaenol: Pecynnu Coffi fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Mahjong Lucky Coffee Swyddogaeth Sylfaenol: Pecynnu Coffi yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.