Ken14 Pecynnu Cwrw by China Resources Snow Breweries

Ken14 Pecynnu Cwrw by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2025 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2025

Ken14 Pecynnu Cwrw

by China Resources Snow Breweries

Client: China Resources Snow Breweries

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner
Verify Award Status for #163372

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ken14 Pecynnu Cwrw

Pecynnu yw Ken 14 a grëwyd ar gyfer cwrw wedi'i wneud o haidd domestig. Mae'r dyluniad yn haniaethu golygfa naturiol caeau haidd Hulunbuir, gan ddefnyddio lliwiau gwyn, gwyrdd ac euraidd i ddwyn i gof dyfiant yr haidd o eginblanhigyn i aeddfedrwydd. Mae'r cynllun a'r testun yn dilyn arddull hen bapurau newydd Tsieineaidd, sy'n cefnogi darllen hawdd. Mae'r deunyddiau yn cynnwys dewis amgen i ledr bio-seiliedig wedi'i wneud o rawn wedi'i ddefnyddio, ffabrig heb ei wehyddu, bag papur craft ailgylchadwy a blwch papur bioddiraddadwy, a ddewiswyd i gefnogi diogelu'r amgylchedd.

The Recognition

About the Gwobr Arian A' Design Award

Mae Ken14 Pecynnu Cwrw yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Ken14 Pecynnu Cwrw fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Ken14 Pecynnu Cwrw yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Dimensions & Packaging: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Tags: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Production Technology: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Design Challenge: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Research: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspiration: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Project Duration: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Operation Flow: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Team Members: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu