Lucky Bread Pecynnu Bwyd by Antonia Skaraki

Lucky Bread Pecynnu Bwyd by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2025

Lucky Bread Pecynnu Bwyd

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Colors

The Design

About Lucky Bread Pecynnu Bwyd

Mae'r anrheg gorfforaethol hon, sy'n anrheg ddymuniadau ar gyfer y flwyddyn newydd, yn uno traddodiad a moderniaeth, gan gynnwys bara wedi'i grefftio â llaw wedi'i addurno â motiffau symbolaidd, a grëwyd gan y crefftwir Xompliastres o Marathos, Creta. Mae pob addurn yn ymgorffori dyheadau dwfn megis trawsnewidiad, amddiffyniad, ac aileni. Mae'r dyluniad yn deyrnged i ffurf gelfyddyd sy'n diflannu, gan grynhoi treftadaeth ddiwylliannol a gobeithion ar y cyd mewn bara wedi'i addurno'n gymhleth ac unigryw, wedi'i amgáu mewn blwch wedi'i ddarlunio'n fyfyrgar. Mae'r anrheg hon yn gwasanaethu fel dathliad o gelfyddyd ac fel llestr ar gyfer dymuniadau o ffyniant a llwyddiant.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Lucky Bread Pecynnu Bwyd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Lucky Bread Pecynnu Bwyd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Lucky Bread Pecynnu Bwyd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.
Dimensions & Packaging: Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills.
Tags: Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions
Production Technology: The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.
Design Challenge: The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.
Research: Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.
Inspiration: The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.
Project Duration: This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.
Operation Flow: This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.
Team Members: 14