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Aokmag Nutritionals Swyddogaeth Sylfaenol: Pecynnu Atchwanegion by Hangzhou Juici Brand Design Co., Ltd

Aokmag Nutritionals Swyddogaeth Sylfaenol: Pecynnu Atchwanegion by Hangzhou Juici Brand Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.


EfyddPecynnu· 2025

Aokmag Nutritionals Swyddogaeth Sylfaenol: Pecynnu Atchwanegion

by Hangzhou Juici Brand Design Co., Ltd

Client: Aokmag

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #163863

Colors

The Design

About Aokmag Nutritionals Swyddogaeth Sylfaenol: Pecynnu Atchwanegion

Testun Llyfr: Mae Aokmag Nutritionals yn ddyluniad pecynnu ar gyfer atchwanegion dietegol maethol. Mae gan bob potel eicon haniaethol gwastad, megis llygad, calon, iau neu asgwrn, i ddangos rhan y corff a drinnir neu'r cynhwysyn allweddol. Mae blociau lliw bywiog yn gwahanu'r eiconau oddi wrth y testun ac yn creu hierarchaeth wybodaeth glir, fel y gall defnyddwyr adnabod pob cynnyrch yn gyflym. Mae'r botel dywyll yn amddiffyn y cynhwysion actif rhag golau. Gwneir y label o bapur wedi'i ailgylchu. Mae'r caead rhychiog yn gwella'r gafael ac yn ei gwneud yn haws i bobl hŷn ei agor.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Aokmag Nutritionals Swyddogaeth Sylfaenol: Pecynnu Atchwanegion yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Aokmag Nutritionals Swyddogaeth Sylfaenol: Pecynnu Atchwanegion fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Aokmag Nutritionals Swyddogaeth Sylfaenol: Pecynnu Atchwanegion yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This nutritional dietary supplements packaging uses simple icons and different colors to intuitively convey the benefits and characteristics of each supplement, helping consumers quickly identify and select what they need. For a clear information hierarchy, diverse vibrant color blocks are used as the backgrounds of different icons, with bold lines that make the key information stand out. This design achieves efficient information conveyance and enhance the overall attractiveness of the product
Dimensions & Packaging
product dimensions, 60 mm x 60 mm x 110 mm
Tags
Nutrition packaging, Flat icons, Color blocks for partitioning, Quickly identification, Information conveyance
Production Technology
1.The dark bottle provides an ideal environment for preserving the nutritional dietary supplements, effectively protecting the active ingredients from light degradation.
The bottle label is made by repulping and deinking recycled paper. This approach transforms waste into a green material, greatly reducing wood consumption. It responds to the modern call for sustainable development.
Design Challenge
The main challenge in this design was to help consumers quickly and accurately identify and understand all key information. To this end, the packaging utilizes vibrant color blocks to separate icons from text, ensuring that the key graphical elements stand out. Furthermore, the thickness of the elements gradually decreases from icons to product names and to dosage numbers, naturally guiding the focus of consumers throughout a clear information hierarchy.
Research
Traditional nutritional supplements packaging overemphasizes functional descriptions, preferring detailed text or realistic icons to illustrate ingredients or efficacy. This design breaks away from monotony. Each bottle variety features a minimalist flat icon, such as an eye, a heart, a liver, a bone or a shrimp, to represent the specific body part it targets or its key ingredient. This approach creates a unique visual identity, and helps consumers easily identify and choose what they need.
Inspiration
To capture consumers' attention, the packaging uses abstract, each bottle variety features a flat, abstract icon to represent the specific body part it targets or its key ingredient. For instance, a liver icon is used for liver health coated tablets, and a heart icon symbolizes coenzyme Q10 softgels. Moreover, the colors with high saturation are incorporated to evoke a sense of joy among consumers and establish a recognizable signature for the brand in a competitive market.
Project Duration
Its design and development stated in Hangzhou, in Jun, 2023, and it was introduced to the Chinese market in October, 2023.
Operation Flow
1.The key information of each supplement is efficiently conveyed with intuitive icons, helping consumers quick identify what they need.
The ridged design on the cap enhances friction, making it easy to open even for older people.
Team Members
Frank Zhu, David Wang

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