Mae Colorful Zhangzhou Pecynnu Cynnyrch Brand gan Yangchao Wu yn enillydd uchel ei barch o'r 2025 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2025

Colorful Zhangzhou Pecynnu Cynnyrch Brand

gan Yangchao Wu

Cleient: Yangchao Wu

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

24,550

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #164285

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Colorful Zhangzhou Pecynnu Cynnyrch Brand

Mae Zhangzhou Lliwgar yn system pecynnu a hunaniaeth a grëwyd ar gyfer brand dinas. Mae'r dyluniad yn cwmpasu system hunaniaeth weledol, pecynnu anrhegion, gofod profiad all-lein a phlatfform gwasanaethau bywyd ar-lein. Defnyddir coch a blodyn y cenhinen Bedr fel y prif themâu, gan dynnu ar hanes lleol, arferion a phatrymau pensaernïol. Datblygir themâu ar wahân ar gyfer cynhyrchion megis cacennau lleuad, te a chofroddion. Mae pob blwch yn mesur 260 mm o led, 260 mm o ddyfnder a 140 mm o uchder. Mae strwythurau pecynnu arloesol yn gwella'r amddiffyniad wrth gludo, a defnyddir deunyddiau cynaliadwy.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Colorful Zhangzhou Pecynnu Cynnyrch Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Colorful Zhangzhou Pecynnu Cynnyrch Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Colorful Zhangzhou Pecynnu Cynnyrch Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Dimensiynau a Phecynnu: Width 260 mm x Depth 260 mm x Height 140 mm
Tagiau: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Technoleg Cynhyrchu: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Her Dylunio: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Ymchwil: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Ysbrydoliaeth: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Hyd y Prosiect: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Llif Gweithrediad: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Aelodau'r Tîm: Chief Designer: Yangchao Wu
Cydnabyddiaeth Delweddau: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.