Cheers To Macau Prif Swyddogaeth: Dyluniad Estyniad Diwylliannol Bland by Lampo Leong and Chao Yang

Cheers To Macau Prif Swyddogaeth: Dyluniad Estyniad Diwylliannol Bland by Lampo Leong and Chao Yang is a highly esteemed winner of the very prestigious 2025 Gwobr Efydd A' Design Award in Celfyddyd Gain Competition Category.

EfyddCelfyddyd Gain· 2025

Cheers To Macau Prif Swyddogaeth: Dyluniad Estyniad Diwylliannol Bland

by Lampo Leong and Chao Yang

Client: Unversity of Macau Centre for Arts and Design

Gwobr Efydd A' Design Award Winner in Celfyddyd Gain Category

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Colors

The Design

About Cheers To Macau Prif Swyddogaeth: Dyluniad Estyniad Diwylliannol Bland

Testun y Llyfr: Mae Cheers to Macau yn ymgorffori gweledigaeth gysyniadol ddofn drwy drawsnewid caniau cwrw alwminiwm yn borslen wedi'i grychu, gan symboleiddio cyfuniad diwylliannol unigryw Macau ochr yn ochr ag ymwybyddiaeth gyfoes o faterion amgylcheddol. Mae'r dyluniad yn ymgorffori motiffau megis Adfeilion San Paul, patrymau teils Portiwgeaidd, testun dwyieithog yn Tsieinëeg a Saesneg, a thasgiadau aur wedi'u haccentu â chaligraffeg Tsieineaidd italig fynegiannol sy'n canolbwyntio ar thema'r lili ddŵr. Mae'r creadigaeth artistig hon yn cyfuno estheteg Tsieineaidd glasurol ag ystumiau deinamig Mynegiadaeth Haniaethol.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Cheers To Macau Prif Swyddogaeth: Dyluniad Estyniad Diwylliannol Bland yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Cheers To Macau Prif Swyddogaeth: Dyluniad Estyniad Diwylliannol Bland fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Cheers To Macau Prif Swyddogaeth: Dyluniad Estyniad Diwylliannol Bland yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Cheers To Macau" conveys conceptual significance by transforming aluminum beer cans into crumpled porcelain. This artistic approach highlights Macau's unique cultural fusion while symbolizing modern environmental consciousness. The design incorporates elements such as the Ruins of St. Paul‘s, intricate Portuguese tile patterns, bilingual text in Chinese and English, and dynamic gold accents. These are complemented by cursive Chinese calligraphy inspired by the lotus motif, merging traditional Chinese art with the expressive energy of Abstract Expressionism.
Dimensions & Packaging: The size of this work is variable and it could be displayed in many different ways, such as hanging the porcelain cans on the wall to create an art installation or framed in an acrylic box frame.
Tags: Culture Industry Design, Cultural Heritage, Calligraphy Design, Bland Visual Extension Design
Production Technology: This is a cultural heritage bland extension design with 3D sculptural form in porcelain.
Design Challenge: Cheers To Macau is a brand extension culture industry design for Macau Beer. It embodies rich conceptual meanings through the transformation of mediums. The Western aluminum beer cans metamorphose into Jingdezhen blue-and-white porcelain, symbolizing Macau’s blend of Chinese and Western cultures over the past four centuries. This project promotes Macau Beer by highlighting the cultural connection between the artworks and Macau's history.
Research: The design incorporates elements such as the motifs of Macau city flower lotus, the Ruins of St. Paul’s, and Portuguese tile patterns, as well as the gold splashes. These elements underscore Macau’s unique historical journey. The wild cursive Chinese calligraphy on the cans features ancient Chinese poetry centered around the lotus theme, blending traditional Chinese art with the gesture abstraction of Western Abstract Expressionism. The faded Chinese text derive from Sun Yat-sen’s famous quote in Zheng Guanying's "Words of Warning in Prosperous Times," representing the ideals of Chinese thinkers in Macau during the late Qing Dynasty, just before the establishment of the Republic of China.
Inspiration: The most exhilarating aspect of this design project lies in integrating brand and visual extension design into a three-dimensional sculptural form. Furthermore, the interplay between diverse mediums and textual elements adds an intriguing and stimulating dimension. The fusion of graphic design and sculpture opens up possibilities for engaging viewers!
Project Duration: This project started in Macao in 2023 and finished in 2024. The work has been exhibited in Macao Contemporary Art Center, and received many awards internationally, including 100 Best Annual in Creative Quarterly International Art competition in New York, USA; RedDot Award: Best of the Best in Berlin, Germany; and Silver Award in The Second Quanzhou Zayton Cup International Design Competition in China.
Operation Flow: This project could also be displayed as installation or framed within an acrylic box frame.
Patents: Copyrights belong to Lampo Leong, 2024.
Team Members: Lampo Leong
Chao Yang
Image Credits: Image #1: Lampo Leong, 2024
Image #2: Lampo Leong, 2024
Image #3: Lampo Leong, 2024
Image #4: Lampo Leong, 2024
Image #5: Lampo Leong, 2024