Avoya Pecynnu Gwydr gan Sule Esra Cetinkaya

Mae Avoya Pecynnu Gwydr gan Sule Esra Cetinkaya yn enillydd uchel ei barch o'r 2025 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2025

Avoya Pecynnu Gwydr

gan Sule Esra Cetinkaya

Cleient: Avoya

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #164399

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Avoya Pecynnu Gwydr

Mae potel dŵr mwynol Avoya yn ymgorffori purdeb, cydbwysedd ac adnewyddiad. Mae ei ffurf lluniaidd, culhau yn gwella ergonomeg tra'n symboleiddi hylifedd dŵr. Mae'r label yn cynnwys eiconau cylchol cynnil, sy'n cynrychioli cylchoedd adnewyddiad a hanfod adfywiol dŵr cyfoethog mewn mwynau. Wedi'i grefftio o wydr fflint ychwanegol o ansawdd uchel, gyda dewisiadau arlliwiau gwyrddlas a gwyrdd, mae'r botel yn cadw ei chynnwys premiwm tra'n cynnig esthetig coethedig. Mae'r rhyngweithio rhwng tryloywder a golau yn amlygu ei burdeb, gan gyfuno ceinwedd fodern â phŵer adferol natur.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Avoya Pecynnu Gwydr yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Avoya Pecynnu Gwydr fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Avoya Pecynnu Gwydr yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
Dimensiynau a Phecynnu: Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
Tagiau: Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
Technoleg Cynhyrchu: Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
Her Dylunio: The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
Ymchwil: According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
Ysbrydoliaeth: Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
Hyd y Prosiect: The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
Llif Gweithrediad: Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
Aelodau'r Tîm: Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch