Hong Lou Meng Dream Ten Pecynnu Gwirodydd by Chuan Zhang

Hong Lou Meng Dream Ten Pecynnu Gwirodydd by Chuan Zhang is a highly esteemed winner of the very prestigious 2025 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2025

Hong Lou Meng Dream Ten Pecynnu Gwirodydd

by Chuan Zhang

Client: Chuan Zhang

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #164550

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Lou Meng Dream Ten Pecynnu Gwirodydd

Mae Hong Lou Meng Dream Ten yn ddyluniad pecynnu moethus ar gyfer baijiu, gwirod traddodiadol Tsieineaidd. Mae amlinell y botel yn dilyn llinell y to o'r Grand View Garden, lleoliad o'r nofel glasurol Dream of the Red Chamber. Mae patrymau dail planhigyn banana wedi'u trefnu o amgylch y botel mewn haenau, gan atgoffa rhywun o sgertiau wedi'u plygu. Gwneir y botel o serameg mân ac fe'i gorffennir â gwaith enamel cloisonné, crefft draddodiadol Tsieineaidd. Mae lliwiau cyferbyniol yn gwneud y ffurf yn weledol glir. Mae'r siâp yn cynorthwyo trin a chodi'r botel yn hawdd, ac mae labelu clir yn cyflwyno gwybodaeth am y cynnyrch.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Hong Lou Meng Dream Ten Pecynnu Gwirodydd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Hong Lou Meng Dream Ten Pecynnu Gwirodydd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Hong Lou Meng Dream Ten Pecynnu Gwirodydd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimensions & Packaging: 150*300*115mm
Tags: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Production Technology: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Design Challenge: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Research: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiration: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Project Duration: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Operation Flow: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Team Members: Chuan Zhang