Cacao Odyssey Swyddogaeth Sylfaenol: Blwch Pecynnu by Shenzhen Setinya Packaging Co., Ltd.

Cacao Odyssey Swyddogaeth Sylfaenol: Blwch Pecynnu by Shenzhen Setinya Packaging Co., Ltd. is a highly esteemed winner of the very prestigious 2025 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2025

Cacao Odyssey Swyddogaeth Sylfaenol: Blwch Pecynnu

by Shenzhen Setinya Packaging Co., Ltd.

Client: Shenzhen Setinya Packaging Co., Ltd.

Gwobr Haearn A' Design Award Winner in Pecynnu Category

12,319

Verified Award Winner

Verify Award Status for #166876

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cacao Odyssey Swyddogaeth Sylfaenol: Blwch Pecynnu

Testun Llyfr: Mae Cacao Odyssey yn gyfres o flychau pecynnu ar gyfer bariau siocled tywyll. Mae pedwar blwch yn cyflwyno pedwar thema: Tarddiad, Ymlediad, Globaleiddio a Chynaliadwyedd. Mae pob thema yn cyfateb i flas: clasurol, halen môr, aeron a mintys. Mae motiffau diwylliannol o wahanol ranbarthau a chyfnodau, megis hieroglyffau Astec a mosaigau Ewropeaidd, yn darlunio hanes cacao. Mae'r blwch fertigol yn mesur 100 wrth 100 wrth 148 milimedr ac yn dal y bariau'n unionsyth i sicrhau hwylustod wrth eu cyrraedd ac arddangosiad clir. Defnyddir papur wedi'i ailgylchu gydag inciau a chotiau di-docsig.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Cacao Odyssey Swyddogaeth Sylfaenol: Blwch Pecynnu yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Cacao Odyssey Swyddogaeth Sylfaenol: Blwch Pecynnu fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Cacao Odyssey Swyddogaeth Sylfaenol: Blwch Pecynnu am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging for this chocolate series focuses on the concept of Cacao Odyssey, reflecting the richness and evolution of the cacao culture through four themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). By employing a narrative approach and integrating cultural elements from various regions and eras, it visually presents the journey of cacao, offering consumers a unique cultural experience.
Dimensions & Packaging: product dimensions, 100 mm x 100 mm x 148mm
Tags: Chocolate packaging, Cacao culture, Four themed boxes, Narrative design, Recycled paper
Production Technology: Made from eco-friendly recycled paper, including recycled ultra white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use, helping minimize environmental impact. Even the inks and coatings used are non toxic and harmless, ensuring both safety and environmental friendliness throughout the entire lifecycle.
Design Challenge: A key challenge was integrating rich cultural connotations to the packaging without compromising its aesthetic appeal and practicality, aiming to create a deeper connection and interaction between the product and consumers. With four distinct themes, the packaging enhances its cultural depth by visually communicating cacao culture. Moreover, the vertical box design, both compact and exquisite, not only enhances how the product is displayed but also boosts user interaction.
Research: The packaging design centers on cacao beans as its core motifs, and seamlessly integrates distinctive cultural elements from different eras and regions. For instance, the Origin theme features Aztec hieroglyphs and botanical motifs like cacao trees, while the Spread theme reflects the classic elegance of European mosaics. These designs create a compelling visual narrative, guiding consumers through a journey through time to explore the rich evolution of cacao culture.
Inspiration: Each theme reflects its unique cultural background and flavor profile. The Origin theme connects the primal flavor of Classic Dark Chocolate to the ancient mystique of South American Aztec civilization. The Spread theme harmonizes refined European artistry with the rich, complex flavor of Sea Salt Dark Chocolate. The Globalization theme uses bold color contrasts to reflect the fruity vibrancy of Berry Dark Chocolate. The Sustainability theme features green to complement the cool mint flavor.
Project Duration: This design and development of this project started at Shenzhen Setinya Packaging Co., Ltd. in June 2024. It was introduced to the Chinese market in November 2024.
Operation Flow: The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Each box is crafted to be compact and exquisite, making it perfect as both decoration and a thoughtful gift. This design adds value to the product and enhances the consumer experience, encouraging interaction and engagement.
Team Members: Ting Lv, Jisong Liu, Changjiang Zeng