Mae Foogo Dyluniad Pecynnu gan Jiwon Jung yn enillydd uchel ei barch o'r 2025 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2025

Foogo Dyluniad Pecynnu

gan Jiwon Jung

Cleient: Hongik University

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #167596

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Foogo Dyluniad Pecynnu

Mae Foogo yn gysyniad pecynnu wedi'i ysbrydoli gan drychiau bwyd Corea, yn amlygu gwreiddoldeb, symudedd, a dyluniad hawdd ei ddefnyddio. Wedi'i lunio fel tryc bwyd bach, mae'n ymadael oddi wrth becynnu blwch confensiynol i adlewyrchu ysbryd bwyd stryd Corea. Gan ymgorffori amrywiol fathau o drychiau—carafanau, faniau, a threlarau—mae'n dal swyn dynamig bwyd enaid Corea. Mae handlen ddatgysylltiedig yn ychwanegu cludadwyedd a hwylustod defnydd. Trwy gyfuno elfennau traddodiadol gyda chyflwyniad modern, mae Foogo yn cynnig profiad gweledol trwythol ac yn gweithredu fel pont ddiwylliannol, gan rannu stori ac emosiwn bwyd Corea.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Foogo Dyluniad Pecynnu yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Foogo Dyluniad Pecynnu fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Foogo Dyluniad Pecynnu am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Dimensiynau a Phecynnu: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Tagiau: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Technoleg Cynhyrchu: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Her Dylunio: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Ymchwil: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Ysbrydoliaeth: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Hyd y Prosiect: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Llif Gweithrediad: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Patentau: This work is all original images not copyrighted.
Aelodau'r Tîm: Design Director : Jiwon Jung
Cydnabyddiaeth Delweddau: This work is all original images not copyrighted.