Aur Mewnol · 2025
Miniso Land Manwerthu
by Xiang Li
- Gwobr Aur A' Design Award 2025 in Mewnol
- Estimated Number of Design Views: 132,965
- Verification code 51625DFD6F · Verify this award
Colors
About Miniso Land Manwerthu
O fewn gofod tri llawr Miniso Land, ceir chwe ardal fawr a dros saith deg math o gynhyrchion cyd-frandio o wahanol fydoedd IP. Mae'r dylunydd yn cyflawni asiad o amrywiaeth categorïau ac effeithlonrwydd defnydd gofod drwy sefydlu parthau sefyllfaol amrywiol, gan osgoi'r diflasdod y gall profiadau siopa ailadroddus traddodiadol ei achosi. O'r ardal blychau dall sy'n ymddangos fel bod mewn swigod pinc, yr ardal gynhwysfawr ag effaith weledol montage, yr ardal anifeiliaid anwes a'r ardal bersawr gyda gwahanol synhwyrau natur, i'r ardal blwsh sy'n teimlo fel camu i fyd tylwyth teg.
About the Gwobr Aur A' Design Award
Mae Miniso Land Manwerthu yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Miniso Land Manwerthu fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Miniso Land Manwerthu yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.
Press Kit
- Unique Properties
- Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
- Tags
- interior retail
- Design Challenge
- Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
- Inspiration
- The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
- Project Duration
- Shanghai, China
- Image Credits
- Photograph丨SFAP
