Coffee Wave Bag Coffi by ABC Design Communication

Coffee Wave Bag Coffi by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2025

Coffee Wave Bag Coffi

by ABC Design Communication

Client: Kyma Coffee Grinder’s

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #168188

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Coffee Wave Bag Coffi

Mae pecynnu coffi hidlo Coffee Wave yn cyflwyno dyluniad sy'n dal y llygad, yn enwedig ymhlith cynulleidfaoedd iau. Dan ddylanwad estheteg swrrealaidd, mae'n dod ag elfennau du a gwyn ynghyd gyda thechnegau blocio lliw beiddgar i greu cyfansoddiad gweledol nodedig. Mae'r cyfuniad o gyferbyniad a manylion bywiog yn rhoi teimlad deinamig i'r pecyn, gan ei wneud yn fwy deniadol yn weledol. Nod y dull dylunio hwn yw creu cysylltiad â defnyddwyr, gan eu gwahodd i archwilio'r brand a'i hunaniaeth.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Coffee Wave Bag Coffi yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Coffee Wave Bag Coffi fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Coffee Wave Bag Coffi yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Dimensions & Packaging: Width 98mm x Depth 60mm x Height 180mm
Tags: coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Production Technology: The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Design Challenge: The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Research: The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Inspiration: The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Project Duration: The project started in April 2022 in Athens and finished in November 2023 in Athens.
Operation Flow: The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Team Members: Kornilios Nikolaidis, Andromachi Kakava