Moutai Prince Pecynnu Potel Wirodydd gan Chengdu Wanjiazu Technology Co., Ltd

Mae Moutai Prince Pecynnu Potel Wirodydd gan Chengdu Wanjiazu Technology Co., Ltd yn enillydd uchel ei barch o'r 2025 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2025

Moutai Prince Pecynnu Potel Wirodydd

gan Chengdu Wanjiazu Technology Co., Ltd

Cleient: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

192,019

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #169050

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Moutai Prince Pecynnu Potel Wirodydd

Mae Moutai Prince yn ddyluniad pecynnu ar gyfer potel 500 ml o wirodydd Tsieineaidd. Mae gwaelod y botel yn cymryd ei ffurf grom o goden sesame, ac mae'r rhan uchaf yn efelychu blodyn sesame sy'n blodeuo. Mae'r cap siâp T yn cyfuno motiffau petalau sesame gyda darlun o bum garan. Gwneir y cap gyda boglynnu metel, sy'n creu gwead tri dimensiwn manwl. Gorffennir y gwaelod gyda gwead melfed sy'n gyfforddus i'w ddal. Mae'r cynllun lliw yn defnyddio arlliw saws cain gyda thonau efydd ac aur euraid. Mae label lletraws ar gefndir porffor wisteria wedi'i fframio gan batrymau tywysennau gwenith euraid.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Moutai Prince Pecynnu Potel Wirodydd yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Moutai Prince Pecynnu Potel Wirodydd fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Moutai Prince Pecynnu Potel Wirodydd yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Dimensiynau a Phecynnu: A bottle contains 500ml
Tagiau: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Technoleg Cynhyrchu: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Her Dylunio: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Ymchwil: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Ysbrydoliaeth: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Hyd y Prosiect: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Llif Gweithrediad: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Aelodau'r Tîm: General Manager and Design Director: Jingan Jia