Hocking Hills Dylunio Gwe by Cansu Dagbagli Ferreira

Hocking Hills Dylunio Gwe by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Gwobr Efydd A' Design Award in Rhyngwyneb Competition Category.

EfyddRhyngwyneb· 2025

Hocking Hills Dylunio Gwe

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Gwobr Efydd A' Design Award Winner in Rhyngwyneb Category

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Verified Award Winner

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Colors

The Design

About Hocking Hills Dylunio Gwe

Mae'r ail-ddyluniad o Hockinghills.com yn cyflwyno platfform archebu llyfn a chyfoes ar gyfer arhosiadau natur a gweithgareddau awyr agored. Gan flaenoriaethu eglurder a defnyddioldeb, mae'r dyluniad diweddaraf yn cynnwys ymagwedd finimaiddaidd sy'n amlygu harddwch naturiol Hocking Hills. Mae rhyngwyneb defnyddiwr wedi'i fireinio, llywio wedi'i optimeiddio, a set o dros 100 o eiconau pwrpasol yn gwella hygyrchedd a swyddogaethedd. Y canlyniad yw profiad digidol cydlynol a deniadol sy'n symleiddio cynllunio teithiau tra'n aros yn ffyddlon i ymrwymiad y brand i natur, cymuned, ac archwilio di-dor.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Hocking Hills Dylunio Gwe yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Hocking Hills Dylunio Gwe fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Hocking Hills Dylunio Gwe yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.